Leading the Way
Archwey’s mission is to rid the world of fossil-fuel based virgin plastic, transforming waste into usable material - with the goal to position itself as the most rebellious holding company on the corporate stage.
Based on this ambition we created a clean and clear design system creating the arch over brands that leads the way to meet the world’s needs. For the logo’s icon we developed a pathway that represents Archwey’s leading role in moving the industry forward.
The Archwey identity and website portray the visual concept of ‘Leading the way’, with a clean and clear design system that creates the arch over brands that leads the way to meet the world’s needs.
With a modern and sophisticated feel, the start of the pathway begins by shaping the arch of an ‘A’ and continues into the lines of the ‘W’. This iconic pathway, the vibrant colors, and the use of material super close-ups make Archwey a recognizable and future-proof brand.
All that results in a B2B-focussed holding company that doesn’t look like one - and surely doesn’t act like one. We literally show what we’re made of.
Designed at DC Amsterdam