The Dutch Heart Foundation
One for the heart
We've developed a new brand identity for The Dutch Heart Foundation (Hartstichting), who work to prevent and raise awareness around heart and vascular diseases.
They approached us with the task to make their brand identity more distinctive and emotionally relevant for today’s society. Our brief was to not only make people see the solutions to heart-related illnesses, but also to feel the urgency to solve these issues.
The key drivers for the new brand are reliability, friendliness and accessibility. The big idea-concept we developed revolves around the idea of “positively urgent”. The brand identity is made to constantly grow and evolve with its users, offering a visual toolkit to create new stories and illustrations.
The result is a dynamic and visually distinct brand identity that brings a stronger presence and voice to the Dutch Heart Foundation, pursuing their quest to raise more awareness around heart diseases and their prevention.

Designed at Total Design - Amsterdam
Creatives: Eddy Wegman, Tabi Aziri, Ruud Nederpelt

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