Crafting a world of energy and joy
Zorgwerk’s optimistic personality is presented through a wide range of illustrations. Characters excel and inspire in their roles, with a simple yet charming style used alongside the textured patterns. Fantastical and functional illustrations tell stories and build upon the brand’s mission to provide a spark to it’s employees and clients.
Zorgwerk’s vibrant identity is implemented across many relevant touchpoints that are used by both carers and clients. Graphic elements, illustration, colour and typography contribute to an inspiring and supportive tone of voice.
Designed at DC Amsterdam