TEDx AMS
What Comes After Growth?
The theme for the 16th edition, ‘What Comes After Growth?’, served as the guiding light for the visual and verbal identity. TEDxAmsterdam looks at growth through a new lens, uncovering different manifestations of progress beyond the monetary and economic reality of today. This inspired the Dentsu Creative branding team to riff on the idea of a heat map, creating a custom visual language that exposes hot and cool transitions.
